Make Experts Available on Social Media, IBM’s Iwata Says
Published 1/6/2010
Author: John N. Frank
Summary
Marketing’s use of social media this year will move beyond just supplying customers and clients with information to having company experts widely available to truly interact with key audiences, predicts Jon Iwata, IBM’s SVP of marketing and communications, in an exclusive interview with Marketing News Exclusives. This is “the year that social media becomes ready for business,” Iwata says.
With corporate America flocking to social media such as Facebook, Twitter and others in 2010, “simply being there will no longer be a differentiator,” Iwata says. “We’re going to have to make the shift to being really good at it.”
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