A-B Exec Turned Broadway Producer Says Super Bowl Marketing Still Scores
Published 1/6/2010
Author: Elisabeth A. Sullivan
Summary
Tony Ponturo has been called one of the founding fathers of Super Bowl advertising. For 26 years, he held the ad reins at one of the game’s most prominent sponsors, leading sports and entertainment marketing efforts at St. Louis-based Anheuser-Busch Co. Inc.
Now he’s CEO of his own New York-based consulting firm, Ponturo Management Group. In an exclusive interview with Marketing News Exclusives, Ponturo talks about his career and his views on whether, despite social media’s blitzes, the TV-centric Super Bowl remains a marketing powerhouse.
View this content