SlideShare: The B-to-B Marketer’s Content Marketing Sneak Attack
Author: Marguerite McNeal
Marguerite McNeal is a staff writer for AMA magazines and e-newsletters.
While content marketing is all the rage, some B-to-B marketers have been slower than their B-to-C counterparts to jump on the social media bandwagon to tweet, pin and post. One medium that’s catching on across the enterprise, though, is SlideShare, an online community for sharing presentations, videos, PDFs and webinars.
The platform has 60 million monthly visitors and 130 million page views, according to the company’s website, and business owners use SlideShare five times more than Facebook, Twitter, YouTube and LinkedIn, according to comScore.
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