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B2B Marketing

Google’s Growing Social Network Shows B-to-B Potential

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Published 2/20/2013


Author: Marguerite McNeal

​Marguerite McNeal​​​ is a staff writer for the AMA's magazines and e-newsletters.
​

Summary

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Once deemed a social media ghost town by tech bloggers and journalists, Google+ surpassed Twitter as the No. 2 social network based on active monthly users around the globe, according to a January report from GlobalWebIndex, an on-going market research study of online and social media. In other words, if you think that managing Facebook, Twitter and LinkedIn accounts is enough to handle, you might want to think again. B-to-B marketers are using Google+ to drive SEO, customer and employee engagement, and content marketing strategies.​

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