The "2012 B2B Marketing Benchmark Report" attempts to answer those questions. The study, by Optify, analyzed more than 62 million visits and more than 350,000 leads from 600-plus small and medium-sized B-to-B Websites to give marketers insight on what's working and what's not in the world of B-to-B digital marketing.
These five key findings might help you discover if you're doing better or worse than the gathered benchmarks and identify areas of potential improvements for your marketing programs.
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