5 Key Findings in B-to-B Lead Generation in New Study

Target Marketing Group

5 Key Findings in B-to-B Lead Generation in New Study

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Published 2/20/2013

Author: Jennifer Wong

Jennifer Wong is a marketing manager with Seattle-based marketing software provider Optify. Her specialties include content marketing, social media marketing (organic and paid), social analytics, data analysis and strategic planning. Reach her at jennifer@optify.net.

Summary

How do your website and digital marketing results compare with those of other B-to-B marketers? Are you investing in the right digital channels to efficiently drive leads?

The "2012 B2B Marketing Benchmark Report" attempts to answer those questions. The study, by Optify, analyzed more than 62 million visits and more than 350,000 leads from 600-plus small and medium-sized B-to-B Websites to give marketers insight on what's working and what's not in the world of B-to-B digital marketing.

These five key findings might help you discover if you're doing better or worse than the gathered benchmarks and identify areas of potential improvements for your marketing programs.

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