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B2B Marketing

Visual Storytelling: Beat PowerPoint Immunity in Your Next Pitch

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Published 1/23/2013


Author: Marguerite McNeal

​Marguerite McNeal is a staff writer for the AMA’s Magazines and e-Newsletters.​

Summary

​
Heather Willems entered the workforce with a degree in fine arts, which she says gave her a skill set that she finds well-suited to trade shows, sales pitches and brainstorming sessions. At her New York-based graphic recording company, ImageThink, she regularly meets with businesses to map out their ideas on whiteboards and canvases. In the age of content marketing and visual storytelling, B2B marketers are tasked with distilling complex sales pitches for time-strapped clients.

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