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B2B Marketing

Is Your Email Strategy Mobile Ready? Think Multi-Screen

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Published 1/23/2013


Author: Nancy Pekala

​Nancy Pekala is the AMA's Senior Director of Online Content.

Summary

​
Come on, admit it.  How many times did you check your smartphone or tablet for email today?  Once? Twice? A dozen times? If you’re like most consumers today, you’re checking and opening email several times a day from your mobile device.  It’s no secret we’re living in a mobile world.  For B2B marketers, that means figuring out how to come to grips with the fact that nearly 35% of all emails are viewed on mobile devices and tablets.
 
In this article, learn 10 tips to try to create email campaigns that are mobile friendly.
 
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