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B2B Marketing

What Obama’s Re-Election Means for B2B Marketers

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Published 11/20/2012


Author: Margie Clayman

​Margie Clayman is the Director of Client Development for Clayman Advertising, Inc, a full-service marketing firm based in Akron, OH.  She also serves as the community manager for 12most.com and curates posts at TheBlogLibrary.com.

Summary

​

Now that Barack Obama has been re-elected to serve four more years as U.S. president, the question remains how his re-election will impact business, including B2B marketers.  In uncertain times, marketing strategy becomes even more critical. 

In this article, learn how the re-election may impact B2B marketers and what steps marketers can take to plan for what's coming next.

©2012 B2B Marketing /American Marketing Association

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