After the Storm: CRM Solutions Help B2Bs Connect with Clients in Natural Disasters
Author: Marguerite McNeal
Marguerite McNeal is a staff writer for the AMA’s Magazines and e-Newsletters.
In the wake of Hurricane Sandy, businesses in the Northeast and beyond are reeling from damaged inventories and power outages. For B2Bs that support affected clients, the post-hurricane revival efforts offer a chance to reflect on customer relationship management and its role during natural disasters. MJ Crabbe-Barberis, director of industry and product marketing at Infor, a New York-based provider of enterprise applications and services, shares her thoughts on using CRM solutions to help businesses strengthen their relationships with customers and restore loyalty post-storm.
©2012 B2B Marketing /American Marketing Association
All Rights Reserved
Please register or login to view this article