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B2B Marketing

After the Storm: CRM Solutions Help B2Bs Connect with Clients in Natural Disasters

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Published 11/21/2012


Author: Marguerite McNeal

​Marguerite McNeal is a staff writer for the AMA’s Magazines and e-Newsletters.

Summary

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In the wake of Hurricane Sandy, businesses in the Northeast and beyond are reeling from  damaged inventories and power outages. For B2Bs that support affected clients, the post-hurricane revival efforts offer a chance to reflect on customer relationship management and its role during natural disasters. MJ Crabbe-Barberis, director of industry and product marketing at Infor, a New York-based provider of enterprise applications and services, shares her thoughts on using CRM solutions to help businesses strengthen their relationships with customers and restore loyalty post-storm.
 
©2012 B2B Marketing /American Marketing Association
 
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