The Chief Marketing Officer Journal
A CMOI/AMA Publication
AMA Member Price: $34.75
Non-Member Price: $49.75
Download an Excerpt
The role of the CMO is more demanding than ever as today’s marketing executives must navigate the rocky waters of increasing market pressures, economic downturns and leadership challenges. In order to face today’s emerging marketing imperatives head on, CMOs must keep up with the best thought leadership and knowledge the industry has to offer.
The Chief Marketing Officer Journal, published by The Chief Marketing Institute (CMOI) and distributed through an exclusive arrangement with the American Marketing Association (AMA), focuses on the creation and dissemination of knowledge related to the role and leadership challenges of today’s marketing executives.
The CMO Journal is a peer-reviewed book published annually featuring:
Ø Cutting-edge Research on the Leadership Challenges Facing Marketing Executives
Ø Timely Insights from High-Profile Practitioners
Ø Provocative Interviews with the World’s Most Respected Marketing Experts
Written by some of the industry’s leading experts, Volume I of the CMO Journal features thought-provoking articles including:
The CMO: New Vintage, or Just “Old Wine in a New Bottle”?
Rajdeep Grewal and Rui Wang
The Fall and Rise of the CMO: An Epilogue
A Conversation with John A. Quelch
CMOs and Influence
Allan R. Cohen
The 7 Habits of Highly Effective CMOs
Jo Ann Herold
“Not My Yob”: A Call to Redefine the Role of Marketing
Implementing the Cure for Measurement Malaise: A Call for CMOs to Heal Themselves
Marketing - The Key to the Corner Office
Jane Stevenson and Betsy Holden
Leading CEOs and Boards to a Greater Understanding of Brand Equity
William Neal and Ron Strauss
The CMO Imperative – Carving Out the Right Role
On Sales & Marketing Integration
A Conversation with Phil Kotler
The Future of the CMO Role
Order your copy of this not-to-be-missed publication for marketing executives today. As an exclusive benefit, the CMO Journal is available to AMA Members at a 30% discount off the cover price.
Order a Copy of Volume I Today!
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