Engaging B2B Customers through their Inbox
Author: Jeff Revoy
Jeff Revoy is the Chief Product/Marketing/Strategy Officer of iContact.
Reading through all the promotional or informational emails sent to your personal address may be a frustrating task for you to complete at the end of the day. But for the businesses that send those emails, the reward can be pretty satisfying. Email marketing campaigns, such as the ones that end up in your inbox, have an ROI rate of approximately $38-42 for every $1 spent, according to Business Development Executive Amir Zamanian of Stream Send, an email marketing company based in California. In this article, learn what you need to do to craft effective B2B email marketing campaigns.
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