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AMA St. Louis Chapter

Ways in Which the Client/Agency Relationship is Changing: The Agency Perspective

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Published 3/31/2010


Author: Lon Zimmerman

​Lon Zimmerman is President of Zimmerman Marketing Research and Programming Chair-Roundtables of the AMA St. Louis Chapter​

Summary

AMA St. Louis

​The relationship between clients and agencies has definitely been shifting lately. The key question is: How? and What shifts have occured?
 
In this white paper, part of a roundtable series produced by the AMA St. Louis Chapter, marketing the evoloving relationship between clients and agencies.​

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