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AMA St. Louis Chapter

Is all the Buzz about Word of Mouth just a lot of Talk?

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Published 6/12/2006


Author: Lon Zimmerman

Lon Zimmerman is President of Zimmerman Marketing Research and Programming Chair-Roundtables of the AMA St. Louis Chapter​.

Summary

​AMA St. Louis
Word of Mouth Marketing is a term used in the marketing industry to describe activities that companies undertake to generate personal recommendations for products and services. Ever-present, it can be channeled for brand usage.
 
In this white paper, part of a roundtable series produced by the AMA St. Louis Chapter, eleven local marketing executives gathered to discuss their experiences with and suggestions for how to be 
successful with Word of Mouth Marketing​.

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