Today’s multichannel marketing is data-intensive. And like mining, it requires sifting through vast amounts of material to find pay dirt. Mining for marketing gold is part science, part art. Finding the mother load — superior customer knowledge and measurable (ROI) — requires:
· Thinking about customer engagement - instead of individual campaigns that don't meet the needs of the multichannel customer
· Transforming your website - into a pervasive customer engagement hub that delivers a dynamic experience
· Choosing technology solutions for multichannel marketing - that can immediately get results while helping you realize your long-term vision