How To Create An Effective Marketing Dashboard

Domo

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by 4 Members

Published 11/7/2012

Author: Domo

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Summary

Traditionally, marketers have been thought of as “ideas people,” rather than statisticians and scientists. But in today’s world there’s little room for soft sciences and fuzzy numbers. As a result, marketing has reinvented itself as a hybrid of right and left-brain activities. The mountains of data at your fingertips enable you to optimize and enhance your initiatives in ways never before possible.

With all this new information, the biggest challenge is figuring out how to consume the data and translate it into better decision-making. The answer for an increasing number of successful professionals is an effective marketing dashboard.

Here are four steps you should follow to create a dashboard that will convey the information needed to make better marketing decisions.

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Member Comments (3):

Robert Fallbeck wrote:
Shallow content with the primary purpose of generating leads.
Posted on : 11/12/2012

Rachel Samaroo wrote:

Posted on : 11/13/2012

Fernanda Macias wrote:
Pienso que es muy interesante saber cómo es que se maneja la mercadotecnia, y este articulo es muy interesante porque nos puede ayudar a tener un sentido más amplio de en lo que la mercadotecnia nos puede ayudar, este articulo nos enseña y nos da una idea de lo que tenemos que hacer para organizarnos, y es el procesar las información que tenemos acerca de algo para transformarlo en mejores ideas.
Posted on : 2/6/2013

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