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JOIN THE CHAOS!
Put down your Blackberrys. Postpone those tweets and updates. Plan now to prepare for the digital revolution by participating in “30 Days of Chaos” with Ad Age's Bob Garfield
This October, the American Marketing Association in concert with Advertising Age columnist Bob Garfield is providing a free, fun and informative way for marketers to meet their educational and recruitment goals using a program called “30 Days of Chaos” based on the new book, The Chaos Scenario. REGISTER TODAY TO JOIN THE CHAOS |
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An AMA Member Exclusive!
The Future Role of Marketing in the Organization, an innovative research project introduced at Mplanet™, is now available exclusively to AMA members. After a nearly year-long process which included secondary research, a survey of business and consumer marketers and workshops with marketing leaders, the American Marketing Association, with the help of Decision Strategies International, a global consultancy specializing in scenario planning, developed four possible future states in 2015 and their potential impact on marketing in the organization.
Which scenario best represents your industry? Do you have the necessary tools to assess your organization’s future? Are you ready to champion your organization’s future success? This is a must tool for marketers involved with planning for the future success of their organization.
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Interactive Marketing
Are you ready for Web 3.0? Stay up-to-date on the latest in social media marketing with these resources.
Money Talks: Social Media-Savvy Companies Ratchet Up Revenue
Brand Building in Social Media Still Needs Work
Learn Lingo for Today with New Urban Dictionary
Marketers Must Prepare for Shift to Customer Engagement Agency Model
Don't Screw Up Your Mobile Marketing Opportunity
Effects of Cultural Value in WOM Communications
Effects of WOM vs. Traditional Marketing
Josh Bernoff on Social Media
Today's SocialSphere
Blog Byest from Around the Blogosphere
Provider Unveils Unified Social Business Software Platform
Update Your Virtual Mullet
Businesses Take Advantage of Crowdsourcing
Corporate CMOs Believe Companies `Behind the Curve’ on Digital Marketing
Marketing News’ Digital Handbook
Influencing the Influencers Will Guide Future of Social Media
Twitter Tactics: Leveraging the Brand Sweet Spot in Tweets |
New from our Content Partners
Check out the latest features from our Content Partners
Aberdeen Research: When Less is More ; SMBs Improve Financial Planning, Budgeting and Forecasting with Technology
Aquent IT: AMA Marketing & Technology Interview Series: Lagasse Inc.
Blackbaud: 2008 State of the Nonprofit Industry; The Surge of “Software as a Service” and OnDemand Technologies
Copernicus: Look for the 5 Signs You Have a Good Buyer Target
HSMAI: Hotel Online Marketing - Thoughts on 2009 ; 10 Trends Shaping the Future of Hospitality; Reaching Out to Business Travelers
IEG: Measuring High Performance Sponsorship Programs; Reframing the Healthcare Industry's Marketing Relationships
InsideCRM: CRM, Customization and the Cloud ; 5 Ways That Integrators Can Help Your Company Embrace CRM ;
Maritz Research: Health and Wellness Incentives; Driving Sales Force Effectiveness
MarketingNPV: When Marketing Drags Down Earnings
McKinsey Quarterly: Where Innovation Creates Value ; Market Rebels and Radical Innovation; Maintaining the Customer Experience;
Platt Retail Institute: The New Economic Environment: 2009: The Year of Metrics for DOOH Advertising;
Prophet: From Silos to Synergy; Achieving Accountable Marketing
Target Group: Juggling Stats? ; Use Metrics to Strengthen Your E-mail Campaigns ; Your Data Holds the Key; Trends to Watch in 2009: Clear Mailing Ahead
QRCA: Emotions Vs. Emotional End Benefits |