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What's new on MarketingPower? Check out these latest marketing resources. Is there a topic you'd like to learn more about? Send your suggestions to suggestions@ama.org.

 

 
Is your social media strategy keeping pace with your customers? Are you successfully driving traffic, engagement and the ever important conversions with your social media plan? If not, you may want to rethink your approach for 2013. . .
 
Join the AMA for a virtual forum where we explore the future of social media, including:
  • How to drive traffic to your social media channels – and in turn, your website
  • How to leverage social media in an engagement strategy
  • Which platforms have the highest success rate in sales conversions
  • And how to include social media as an actionable part of your 2013 the marketing and sales plan

Registration is Free so Sign up Today! 

 

 

AMAConnect™

Connect and Collaborate on AMAConnect™!

The American Marketing Association proudly invites you to join our online community exclusively for marketers, AMAConnect™!
 
With a single click, you gain access to a world of marketing expertise. AMAConnect is designed to help you address day-to-day challenges by asking questions and getting answers to the pressing business challenges you face every day.
 
The community keeps you at the forefront of marketing thinking and practices, increases your knowledge through social media tools and content sharing, and helps you build and maintain valuable relationships all along the way. Connect and Collaborate with peers and subject matter experts through threaded discussions, blogs, RSS content feeds, and both public and private groups.
 
Start exploring this invaluable resource and become a member of our vibrant, active community. Take a few minutes to fill out your AMAConnect profile so others can find you, and then join a group that strikes your interest. Start connecting and collaborating with other community members through the community's many group blogs, discussion forums, file galleries and wikis.
 
It's easy, and it's all right at your fingertips.

 

 

Get Your All-Access Pass to the Latest Marketing News and Insights

Subscribe Today to AMA Access E-Newsletters

Keep up-to-date on the latest marketing news, insights and commentary with our AMA Access e-newsletters, delivered right to your inbox for free! Choose from the AMA's flagship weekly newsletter, MarketingPower Today, the bi-weekly Marketing News Exclusives and B2B Marketing, or any of our series of eight AMA Access newsletters on targeted topics ranging from research and strategic thought leadership to marketing academia and career development. Log into your account on MarketingPower.com to manage your subscriptions in your profile or via the Subscription Center. Not yet an AMA member or Website registrant? Register today and receive any of these e-newsletters.

 Marketing Today

What's the best strategy for marketing in these post-recessionary times? Learn how you can prepare for what comes next.

 

 
 
 
 

 

Career Development 

Is your career in a rut?  Learn how you can rev up your career with these professional development resources.

 



Smile, You Are Hired: Your Professional Headshot

Finding Sucess by Hiring Young Entreprenuers

5 Ways to Use Pinterest in a Job Search

How to Create, Market and Role Model a Powerful Personal Brand

Maximizing Your Impact in Interviewing

Career Smart - Making Smarter Decisions About Your Career

 Interactive Marketing

                                        

Are you ready for Web 3.0?  Stay up-to-date on the latest in social media marketing with these resources.

 



The Real World: The Times They Are a-Changin'

Shopper Marketing: Navigating the Evolving Path to Purchase

Triggered Messages Beat Out Business as Usual Email Messages

Seven things not to do on Facebook

Gap Gets Social With Threadless

 New from our Content Partners

 

Check out the latest features from our Content Partners  

 

 

 

Data, Analytics & Metrics: 7 Trends That Will Shape Marketing - and Business

When It Comes to Customer Loyalty, Avoiding Risk Can Be Risky

Unlocking New Sources of Growth: How to Find New Value in New Places

The Biggest Obstacles to Increasing Profits with Analytics

Predictive Analytics for Sales and Marketing: Seeing Around Corners

Latest in Marketing Research  

From qualitative to quantitative, check out what's new in  marketing research. 

 

 

 


Escaping the Ivory Tower: How Research Helps Clients Work Smarter

When Target Populations are Complex, Multiple Qualitative Methods are Key

Perspectives: Common Focus Group Challenges Have Met Their Match

Psychological Profiling Reveals Most Extroverted Town in U.S.

Style or Substance? Crafting your Research Delivery Strategy 

Brand Marketing

Need help growing your brand?  Catch up on the latest branding techniques and strategies.

 

 

How to Feed the Content Beast (without getting eaten alive) 

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?

Campaign Corner: CENTURY 21 Pandora Radio®

Consumers vs. Shoppers – It's The Intersection That Matters

The Change-Management Matrix

NonProfit Marketing

Choice of Cause in Cause-Related MarketingSocial Media Experimentation: An Interview with Nonprofit's Social Media Scientists

Nonprofit Mission: Challenged or Driven?

Donor Loyalty: Give--and Give Again

Top 4 Online Fundraising Tactics Your Nonprofit Can't Live Without

Healthcare Institutions: On a Mission

 

B-to-B Marketing

 A Four-Step Plan to Take Your B2B Brand Mobile

Perspectives: Bring the Experience Back to Business

Marketing ROI in the Era of Big Data

Crafting Content Calls to Action: What Every B2B Marketer Should Know

B-to-B Vendor Uses SMB Contest to Boost Brand Awareness

Green Marketing

The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship

A Resounding Drop in the Bucket

Water Conservation: Cause for Concern

Problem Solved: Stem the Flow

Green Global Brands: The New World Order

Retail

The Customer-Centric Retail Pricing Zone

When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Wearable Digital Signage Impacts Personal Service In-Store

How I do it: Hallmark's Lisa Macpherson

5 Big Take-Aways from "Profiling Shopping Occasions for Retail and Channel Partners"

Healthcare Marketing

Audience Engagement: A Blank Canvas for Marketers 

Senior Moments

In the Trenches: Connecting with Members

Childhood Obesity: Fake Change Fails

Repaving Tobacco Road

International Marketing

Honomichl Top 50 Report: Merger and Acquisition Trends 

Marketing's Evolution: Curative International Marketing

Tapping into the New Chinese Global-Tourist Consumer 

From Globalization to Emerging Markets: A Classic Look at the Marketing Discipline

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay