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What's new on MarketingPower?   Check out these latest marketing resources.  Is there a topic you'd like to learn more about?  Send your suggestions to suggestions@ama.org.

 

 Virtual Exchange


 

Achieving Success with Online Events 

Online events have come a long way since their rudimentary beginnings in the 1990’s.  Improved technology, lower cost and an ever growing audience base have made webinars, webcasts, and virtual events “standard” business tools for just about every industry and trade.

The down side of this growth is that our audiences now have ever expanding list of webcasts to chose from.  During this free online virtual event we will explore how to create online events that will attract your target audience, how to utilize online events to further engage your customers, how to measure the success of your online events and most importantly, convert these efforts into top line revenue.
 
This half-day event takes place entirely online, offering all the benefits of a traditional conference without the travel and registration is free!

AMAConnect™

Get Engaged! Connect and Collaborate on AMAConnect™

The American Marketing Association is proud to announce our new online community exclusively for marketers, AMAConnect!
Get
engaged in the launch of this online community designed to take information sharing and networking to the next level.

AMA Connect™ helps build and maintain valuable relationships and increases your knowledge through social media tools and content sharing. Connect and Collaborate with peers and subject matter experts through threaded discussions, blogs, RSS content feeds, and both public and private groups.

Be among the first to take advantage of this new resource– and help grow a vibrant, active community. To get started, please visit MarketingPower.com/Community, login at the top right corner, and start exploring AMAConnect™. You can join a group, post a question, reply to a blog, or search for other AMA members. And don't forget to update your community profile so others can find you. It's easy and all right at your fingertips.

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Subscribe Today to the New AMA Access E-Newsletters

Keep up-to-date on the latest marketing news, insights and commentary with our AMA Access e-newsletters delivered right to your in-box for free!  Choose from the AMA's flagship weekly newsletter, MarketingPower Today, the bi-weekly Marketing News Exclusives and B2B Marketing, both new to our portfolio, or any of our series of eight AMA Access newsletters on a variety of targeted topics ranging from research and strategic thought leadership to marketing academia and career development.  Log into your account on MarketingPower.com to manage your subscriptions in your Profile or via the Subscription Center.  Not yet an AMA member or website registrant?  Register today and receive any of these e-newsletters.

 Marketing Today

                               

                                  

What's the best strategy for marketing in these post-recessionary times? Learn how you can prepare for what comes next.

The Great Promotions Revival

 Will Oscars Marketing Grab a Younger Audience?

In Blockbuster Season, Smaller Movies Reel in Audiences With Savvy Marketing

The New Marketing Myopia

Papa John's Pays Customers to Deliver Marketing Campaigns

The Tao of Mobile Marketing

Marketing in an Era of Competition

Competing Through Organizational Agility

Applied Innovation

Career Development 


Is your career in a rut?  Learn how you can rev up your career with these professional development resources.

 

Career Rut? What Should You Stop, Start, and Continue?

So Long Silos! Chief Customer Officers Shake Up the C-Suite

Engage Rather than Persuade: A Look at the Marketing Department of the Future

Making the Emotional Case for Change 

Using Phone Interviews to Your Advantage

 Interactive Marketing

                                        

Are you ready for Web 3.0?  Stay up-to-date on the latest in social media marketing with these resources.

 

Facebook, LinkedIn and Digitas: The State of Social 

Forget the Crystal Ball: Social Media Mining; In the Moment Research Trends for 2011 

Txt and Learn  

Master Plan

Tweeting and Blogging to the Top

Let’s Not Get Ahead of Ourselves? The Current Limitations of “Public Conversation on the Internet”

Talk is Tweet: CMOs Build Brands 140 Characters at a Time 

 New from our Content Partners

 

Check out the latest features from our Content Partners  

 

 

                                                                

TalentZoo: The Great Promotions Revival

McKinsey: Building a World Class Office Culture

Aberdeen Research:  When Less is More ; SMBs Improve Financial Planning, Budgeting and Forecasting with Technology

Blackbaud:   13 Twitter Search Examples for Nonprofits; 10 Ways to Make Your Website Fundraising Friendly

Career Vision: Does Student Satisfaction Breed Student Success?

COLLOQUY: Transformers; High Noon; Strange Bedfellows

Copernicus: Escape Your Marketing Hangover: Avoid These 7 Marketing Strategy Habits and Cure Recession-Related Aches and Pains; Innovation Needn't Be Such a Scary Proposition For Marketers

 

                                                                                             

Latest in Marketing Research  

 

From qualitative to quantitative, check out what's new in  marketing research. 

 

Coca-Cola's Marketing Research Leader: What I Look for in a Researcher 

Research for Research Agencies: Examining Client-Side Priorities

Feeling the Love this Valentine’s Day: A Research Roundup

Online Focus Group Platforms Evolve to Meet Market Needs

Growing Pains

Deriving Value from Social Commerce Networks

The Debate Rages On

Beg to Differ

Qualitative Reflections

Should Your Agency Measure Your Marketing Performance?

     Brand Marketing

 

Need help growing your brand?  Catch up on the latest branding techniques and strategies.

 

 

Piers Morgan Tonight Boosts CNN's Ratings, But Not Brand, Experts Say

MTV's Skins Scuffle Boosts Brand Buzz

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Why Your Brand Doesn't Need A Social Media Expert

Exploring the Brand Productivity Gap

 

 

 

 

 

NonProfit Marketing

The Power of Storytelling: What Nonprofits Can Teach the Private Sector About Social Media

Social Media Experimentation: An Interview with Nonprofit’s Social Media Scientists

Raising More Money Online with Independent/Third-Party Fundraising Events

The Cause Manifesto: Finding Greener Pastures

The Face of Need: Facial Emotion Expression on Charity Advertisements

16 Starter Tips for Nonprofit Blogging 

B-to-B Marketing

The State of B-to-B Marketing (Full Transcript)

Marketers to Watch

Learning From Each Other

A Slice of Segmentation

What B-to-B Marketers can Learn from Sales

Companies are People Too

Buffering and Amplifying Effects of Relationship Commitment in B-to-B Relationships

 

 

 

Green Marketing

For the Greener Good

From Virtual Tote Bags to Earth-Friendly Deeds: Marketers Get Creative with 2009 Earth Day Campaigns 

Despite Gloomy Economy, Marketers’ Views Remain Bright on Sustainability

Going Green: Sustainable Practices Take Root in Hospitality 

Retail

After the Rains

Karmic Loyalty

Loyalty 2.0 Three trends that may alter the loyalty landscape

Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior 

Forward Buying by Retailers 

Denny’s Former CMO Says Pricing is Key to 2010 Success

The Dating Game: Courting Customers is Not a Series of Pick-Up Lines

Healthcare Marketing

Finding Growth in a Parched Economy

Live Better-and Improve Childhood Fitness

Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions

Building Trust through Social Media

Competency Counts

Ambient Advertising

Marketing to the Mature Marketplace 

Doing More with Less  

Go Where the Customers Are 

International Marketing

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers

Grow it Globally

Global: Sources of New Growth

When Does International Marketing Standardization Matter to Firm Performance?

Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance 

Export Product Strategy Fit and Performance: An Empirical Investigation