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Turning Employee Volunteering into a Competitive Advantage

Date: 1/10/2013


PRESENTED BY:
American Marketing Association

SPONSORED BY:



SPEAKER:

Tim Padgett
, Founder and CEO, Teer1

MODERATOR:
Anthony Salas
, American Marketing Association

“We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart, the soul and the conscience of the company.”--Howard Schultz, CEO Starbucks

W
hether your company has 10 employees or 10,000, employee volunteering programs can generate significant marketing and PR value.

The trends are clear, and companies that haven’t figured it out in the next five years will be left behind by those that have.

  • Learn the six areas of business value created by employee volunteering
  • Understand how you can champion a structured, sustainable program that can be used to strengthen your brand
  • See examples of how five mid-market companies effectively leverage their employee volunteering for marketing and recruiting