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The World’s Largest Focus Group: Using Social Media Analysis to Understand Today’s Real-Time Consumer

Date: 3/5/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:



SPEAKER:
Wayne St. Amand, Vice President of Marketing, Crimson Hexagon

MODERATOR:
Anthony Salas, American Marketing Association

​With billions of comments posted daily, social media is the largest source of unsolicited consumer opinion ever created.  Are you using this data to discover what’s being said about your brand or products online?

Harnessed properly, social media is the world’s largest focus group and it can help you determine which critical strategy or tactic to implement next.

During this webcast, you will have the opportunity to:

  • Discover how consumers reveal what’s most important to them every day
  • Understand why sentiment analysis alone doesn’t go deep enough
  • Learn how to use social media analysis to create winning marketing and advertising strategies
  • Explore real-world social media analysis case studies

     

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