Today’s B2B buyer is able to choose where and how to consume information, making it more difficult for marketers to control their brand message. In order to cut through the noise and regain control of the buying cycle, marketers must use more sophisticated and far-reaching tactics to target prospects with personalized messages that will make an impact. The solution lies in targeted display advertising: It’s now possible to utilize data to create and deliver highly personalized display advertising experiences to your audiences, no matter where they are on the web—and to reconnect with lost leads through the technique of retargeting.
Whether you’re just thinking about adding display advertising into your B2B marketing mix, or are looking for ways to optimize your current campaigns, attend this webinar to discover what makes a successful B2B online display advertising campaign. Join Jennifer Agustin, senior director of marketing at Bizo, Dana Mirabella, client services manager at Bizo, and Joseph Leichman, digital and innovation manager at Starcom MediaVest Group as they walk through real-world examples showcasing the core elements of every successful B2B display campaign, including:
- How to best define the goals and metrics that matter most to your business at every stage of the marketing funnel
- How to identify, reach, and engage the B2B buyers you’re after
- What makes great ad creative
- How to implement advanced techniques like ad retargeting to drive more conversions
- The value of a multi-channel attribution approach to getting at a more accurate ROI