The underlying key to lifecycle marketing success is giving customers exactly what they want—right message, right channel, right time, throughout their entire lifecycle. By providing customers with meaningful and relevant messages, you can increase sales, revenue, and customer loyalty. So, what does it take to move from capturing consumer attention to ensuring lifetime customer retention?
- The first step is acquiring new subscribers—so you can continue the conversation, build new relationships, and maximize your return on marketing investment.
- Next, you need to successfully onboard your new subscribers. Since subscribers are the most engaged they’ll ever be at the point of opt-in, it’s the perfect opportunity to introduce yourself, emphasize the value your personalized messages bring, and begin building a strong relationship.
- Keeping your subscribers engaged with relevant communications and compelling content is vital to helping you reach your business goals of converting consumers into customers and deepening relationships with existing customers.
- Don't forget about your unengaged subscribers! Since it is much cheaper and easier to reengage inactive subscribers than to acquire new ones, you need to have a game plan on how to convince unengaged subscribers to give your brand another chance.
In this session, we’ll discuss the positive impact lifecycle marketing can have on your business and how to take your lifecycle marketing efforts to the next level. You’ll learn best practices, tips, and innovative ideas for each lifecycle marketing stage: acquire, onboard, engage, and retain. You’ll leave this session inspired to tackle additional lifecycle marketing campaigns that will boost your marketing results.