Personalizing marketing communications, which truly resonates with buyers, remains one of the toughest challenges in marketing today. To create messaging that drives buyers to act, you must inject your message with the right topics. Topics that buyers care about and that speak to the pressing needs they have. Impersonal emails get the delete key; generic messages are ignored.
Developing and defining effective marketing communications and campaigns starts with understanding your audience of customers and buyers. The right messaging attracts, nurtures, and converts lookers into buyers. But how do you get to the right message? By leveraging the power of Buyer Personas.
In this webcast, you will learn how the Power of Buyer Personas can help you deliver the right message, to the right buyers, at the right time. Discover how to shape effective and on-target emails, landing pages, white papers, ads, and social media content that transforms an interested buyer from a lead to a sale.
Join Tony Zambito and Pam Hege to learn what a buyer persona is, how to gain deep buyer insights, and how they help you create messaging and campaigns that cause your buyers to take action.
In this webinar, you will discover:
- What is a buyer persona and how they help define buyer segments
- Why they are important in understanding how and why customers make buying decisions
- How to acquire deep and profound buyer insights on buyer goals, pain points, and challenges
- How to use the power of buyer personas to craft high-impact, influential messaging that resonates and motivates