Today, Brand Marketing is a two-way process, with the company and consumer in constant dialogue. Marketers must now center their business around understanding - and responding to - every single touch point of the customer journey.
In this webcast, Ray Velez, CTO of Razorfish, will leverage case studies from Audi, Special K and more to:
- Traverse the intersection of Marketing & Technology
- Enhance commerce experiences
- Meet changing consumer demands