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AMA Members Only Webcast - Questions to Ask Before Creating a New Website

Date: 10/19/2012


Presented by: American Marketing Association

Speaker:
Michael LaVista, CEO and Founder, Caxy Interactive
Andy Eltzroth, Partner and Strategic Director, Tandemodus


Moderator:
Alli Libb, American Marketing Association

 

For many companies and organizations, the thought of creating a new website is a daunting task. Fear and anxiety over budgets, schedules, and buy-in often debilitate discussions and deter the progress of internal teams. During this discussion, we will provide a digestible overview of both the strategic design and development processes. The end goal is to educate you about what we need from clients to clearly communicate and effectively build a site that solves your specific business needs.

We will help you prioritize and define the goals and objectives for your new website. We will also explain how to determine and understand your range of audiences and users, then create lists of needs and wants for each, which will help you determine realistic budgets and schedules. Lastly, we will discuss ways to establish a united front with your internal teams that will not only achieve the green light to proceed but also keep the overall process moving smoothly and ultimately launch your new website.

 

Note: You will need to log in to the website in order to sign up for this webcast.

Not a member? Join today!