Gamification is changing the world of consumer loyalty, advertising and marketing. From scrappy startups to the Fortune 500, the use of game mechanics in non-game contexts is helping savvy marketers cut through the noise, educate and engage customers of all ages. Organizations are lowering the costs of acquisition, loyalty and promotions in ways that go well beyond making a branded version of Angry Birds or adding badges and points to a website. Nike, Google, Tabasco, American Express, McDonald’s, Zappos and hundreds of other corporations have raised engagement as much as 200%, increased revenues by 30-50%, and social media traffic by 100%. But how do they do it?
Behind these amazing successes is the science of human engagement combined with scalable methodology, proven design patterns and cost-effective technologies. In short – it’s the process of gamification that has become a winning strategy for these leading companies, and it can work for you too. Join the world’s foremost expert on the use of gamification and author of the upcoming book The Gamification Revolution (McGraw Hill, 2013) — Gabe Zichermann — for a data-packed, all-new, hour-long webinar that reveals:
- How gamification works — and doesn’t
- Examples of the best and worst gamified programs
- Key gamified strategies that you can use to dominate your market
- How to address the game-centric Millennial generation
Gabe Zichermann is the chair of GSummit where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. He is also an author, highly rated public speaker and entrepreneur whose next book, The Gamification Revolution looks at how leaders are leveraging gamification strategy to crush the competition. His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry's standards and frameworks, and continue to be key reference materials today. Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of StartOut.org.
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