More than 1 billion youth own a cell phone globally. It's an attractive proposition for marketers seeking new channels for engaging this difficult-to-reach market but what are the realities?
In this presentation, author Graham Brown shares insights from his new book "The Mobile Youth: Voices of the Mobile Generation" gleaned from 10 years of traveling the world and researching the relationship between youth and cellular technology. What are the common mistakes marketers make when considering youth and cell phones and how can they be avoided? Which future youth mobile trends should marketers pay particular attention to in 2013?
Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.
Listen to the Understanding the Mobile Generation Podcast with Graham to get a sneak peek!
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