With the business of philanthropy changing at lightning speed, how does a nonprofit reach its full fundraising potential?
Today’s insightful dialogue will discuss a new, dynamic way to fundraise -- by building an inclusive relationship between the nonprofit and its constituents, based on their individual interests and desires.
We will discuss the key components of marketing innovation that can be leveraged: extending your brand, knowing who your key audiences are so that resources can be deployed wisely, and mastering communications and measurement.
And, we will explore two powerful concepts of this new fundraising model:
- Focusing on the “Whole Donor View” through seamless movement from entry level giving to meaningful philanthropic support
- Better understanding, measuring and optimizing the value of a nonprofit’s constituents across all programs and channels