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AMA Members Only Webcast - How to Build a Marketing Platform with Social Media

Date: 1/18/2013


Presented by: American Marketing Association


Speaker:
Guy Kawasaki
Co-Founder, Alltop.com
Founding Partner, Garage Technology Ventures
Bestselling Author
 
Moderator:
Nancy Costopulos, CMO, American Marketing Association

Join Guy Kawasaki as he shows how to build a marketing platform for your product, service, or band by using social media. This is a live-demo presentation of the tools and techniques that Guy uses. 

You’ll Learn:

  • How to find good content
  • How to share, comment, and respond
  • How to deal with spammers and trolls
 
 
 
 Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Learn more about Guy at guykawasaki.com.

 

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