Recommendations are being regarded as a new key measure of determining whether or not products, services and business are successful. Through the explosive growth and connectivity of social media every aspect of a company is now openly discussed and talked about. And the companies that understand how they can actively shape, monitor, and manage how their brand is being recommended are experiencing a transformative way of doing business.
Join Paul M. Rand, founder, president and CEO of Zócalo Group, for a discussion about the power of recommendations and how social media has completely changed the dynamic of how businesses are being managed today. He will speak to proven methods for brands and businesses to become the most highly recommended in their respective categories, which are featured in his upcoming book Highly Recommended (McGraw Hill, 2013) being released Sept. 23.
Paul M. Rand, Founder, President and CEO of Zócalo Group
Paul M. Rand is the founder, president and CEO of Zócalo Group (www.zocalogroup.com) -- a leading digital, social media and word-of-mouth marketing agency focused on making its client’s brands the most discovered, talked about and recommended in their category. Zócalo Group is a division of Omnicom Group (www.omnicomgroup.com) and Ketchum (www.ketchum.com).
Paul is also the author of Highly Recommended, Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business (www.highlyrecommendedbook.com), being published this fall by McGraw Hill.
In addition to his role at Zócalo Group, Paul serves on the national board of directors for the Council of the Better Business Bureau is a past president and board member of the Word of Mouth Marketing Association (WOMMA) and Vice Chairman of the Dean’s Advisory Board for DePaul University’s Driehaus College of Business and Kellstadt Graduate School of Business.
Prior to launching Zócalo Group, Paul was a Partner, Executive Committee memberand Global Chief Development and Innovation Officer for Ketchum. Paul also served as the Director of Ketchum’s Global Technology Practice and Managing Director for its Midwest operations. Before Ketchum, Paul was the founder and CEO of Corporate Technology Communications (CTC), the Midwest’s largest independent corporate and technology communications firm. Ketchum acquired CTC in June 2001.
Paul is widely regarded as an industry leader and innovator in digital marketing, social media, word of mouth and public relations and has been featured and/or quoted in outlets, including: The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and many other outlets, in addition to speaking at numerous conferences and events each year. He has degrees from the University of North Carolina –Greensboro and DePaul University.
Note: You will need to log in to the website in order to sign up for this webcast.
Not a member? Join today!