Content Marketing is a proven strategy for engaging customers and prospects, and the marketing community is investing heavily in resources to create, curate and distribute content through the right channels. However, a Content Marketing strategy that isn't built on quality content won't achieve the desired outcome. And regardless of the ultimate form marketing content takes, almost all of it begins in written form.
Join Demand Metric’s Jerry Rackley as he provides you with practical guidance on how to author content that conveys the right message and makes the best possible impression.
Jerry Rackley began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.
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