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Tech Trends: CMOs are the new IT buyer

Date: 2/13/2013


​Presented by: American Marketing Association

Sponsored by:


Speaker:
Autumn Coleman, Senior Marketing Operations Manager, Manhattan Associates, Inc.

Moderator:
Alli Libb, American Marketing Association

​
More and more, marketing is driving technology decisions. Lately, marketers are bombarded with information on the latest marketing automation tools, CRM platforms, analytics and tracking software, and customer advocate programs to help sort through an overwhelming amount of market data. Now, more than ever, it’s the marketing managers who are controlling the decisions and the budget on which ones are implemented.

So what does this “hybrid” role of Chief Marketing Technology Officer entail and how does a new reliance on technology affect traditional marketing teams? Join Autumn Coleman, Senior Marketing Operations Manager at Manhattan Associates, Inc., to gain a better understanding of the role marketing is playing in technology purchases.

You’ll learn:

  • The key areas of focus for a Chief Marketing Technology Officer
  • How to simultaneously manage both marketing and technology objectives
  • What hot technologies marketing teams are focusing on to drive sales
  • And the impact these new technologies are having on measuring traditional key performance metrics

 

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