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Making the Business Case for Social Media

Date: 2/27/2013


PRESENTED BY:
American Marketing Association

SPONSORED BY:



SPEAKER:
Amber Naslund
, Co-Founder, SideraWorks

Social sells.

Social media can positively impact everything from corporate culture to marketing to sales. So how do you articulate those benefits to leadership in a way that will earn their investment?

Join Amber Naslund, co-founder of SideraWorks, as she reveals how to make a business case for social media initiatives in your organization.

Attend this live, interactive webinar to learn:

  • The 3 critical business perspectives to understand
  • How social can change your business for the better
  • The pillars of a sound business case for social
  • How to secure buy-in and enthusiasm