Presented by:American Marketing AssociationSponsored by:
SPEAKER:Michael Recce, Vice President, Performance Engineering, QuantcastJoel Nierman, Marketing & Media Director, Critical Mass
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Identifying the right opportunities to capture consumer attention across a vast array of digital touch points has become a critical challenge. In response, we have seen the rapid evolution of new technologies that tout the benefits of “machine learning” to drive better advertising decisions. But what do these terms really mean? What are the key ingredients for successfully leveraging an automated approach to display buying?
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