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Keep Your Stories Straight: Align Social Media and Content Marketing Strategies

Date: 5/2/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKERS:
Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc.
Paige Musto, Senior Manager, Public Relations & Social Media, Act-On Software, Inc.

MODERATOR:
Anthony Salas, American Marketing Association

​With the continued emergence of social media channels as viable components of the marketing mix, are you properly aligning your social and content strategies to tell the right story to potential buyers?

Join Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, and Paige Musto, Senior Manager, Public Relations and Social Media for Act-On, as they discuss:

  • Creating a continuous, consistent program to align social media and content marketing disciplines over time
  • Buyer touch points and lead nurturing throughout different stages of each strategy
  • The shifts to make as social media permeates today's marketing landscape
  • Metrics for measuring contribution of social media to marketing performance
  • Success stories and case studies to give you ideas about how to get started
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