Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

It’s What You Know about Who You Know: 5 Steps to Turning Big Data into Behavioral Marketing Success

Date: 2/14/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Dave Walters, Product Evangelist, Silverpop

MODERATOR:
Anthony Salas, American Marketing Association

​Marketers are collecting a ton of customer information, but too many aren’t using it to yield results.  In addition to missing a big opportunity, they risk being shunned by a more educated, sophisticated and demanding customer who expects to be marketed to as an individual.

Learn 5 things you can do to deliver amazing customer experiences, including building a centralized database, segmenting, personalizing the website experience, using dynamic content and getting personal via automation.
American Marketing Association

back to top  

membership

resource library

events

about ama

community
 

career

marketingpower.com

connect with us

amaconnect facebook linkedin twitter youtube
AMA Icon American Marketing Association | Copyright © 2013 MarketingPower, Inc.
The site content may not be copied, reproduced or redistributed without prior written permission from the American Marketing Association or its affiliates.