Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning and execution remains a challenge. Today’s empowered customer puts marketers to the test facing challenges from the rise of social media, proliferation of channels and devices and growing complexity of the marketing environment.
This Webinar will help professionals understand what it takes to create successful IMC plans by sharing the seven key steps to create a well-integrated IMC plan, inspired by a new approach called Brand Choreography™. This Webinar will cover:
What is Brand Choreography and what does it mean to my business?
7 Steps toward a strategic integrated marketing communications framework
How your business can integrate social employee engagement into your IMC strategy