The ever increasing pace of business change and the constant need for companies to innovate is fuelling an evolution of the research world. In that new reality, uncovering qualitative insights to better understand customers is no longer the exclusive domain of research agencies and brands with large budgets.
A new wave of on-demand, web-based qualitative research tools are emerging to bring insight capabilities to internal research teams and non-traditional users.
In this webcast, Lenny Murphy from Greenbook and Stephen Thompson from Ramius will:
- Discuss how the online research world is shifting and how that is expected to develop in the near future;
- Introduce some of the new software tools available for gathering insights; and
- Work through some examples of how Ramius’ new platform, Recollective, is being used by marketing and research professionals to build on-demand insight communities and conduct rapid, qualitative research online.