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How to Win at Search, Social & Content Marketing

Date: 3/21/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Arnie Kuenn, President, Vertical Measures

MODERATOR:
Anthony Salas, American Marketing Association

​There’s no doubt. Online, content is king.

Last year, businesses spent nearly $20 billion developing content for online marketing. Google rewards quality content and update frequency in its continuous algorithm updates. When you combine engaging content, Internet search and social media, you have created one of the most powerful opportunities available for you to outperform your competitor’s and grow your business.

While social media continues to grow wildly in both use and functionality, search continues to grow more powerful every year; but how do they play into the content marketing formula?

In this webcast you will learn:

  • What exactly Content Marketing is and how to excel at it
  • How to increase your odds of being found in search and social media
  • How search and social tactics can be combined and leveraged to work better together than individually
  • How content fits into the equation and why you should consistently create content that your target market will enjoy
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