Consumers are ditching laptops and desktops for the convenience of mobile phones and tablets at a steady rate- while in many markets survey-taking is moving from face-to-face to mobile device and leapfrogging the PC altogether. Hear new research from SSI into how mobile survey-takers differ from those using PCs and how incorporating mobile users can increase the diversity of your sample frame.
Mobile users are eager to share their opinions but they expect, and deserve, a user interface that is intuitive, cutting-edge and designed for their device. Learn how to design a questionnaire that meets their needs and how to maximize the quality of responses from your mobile respondents.
This webinar will cover:
How to select the right mode for your research objectives
The benefits of incorporating mobile users in your sample
Designing a survey that works for the mobile survey-taker
How to play to mobiles strengths