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Email Is Getting Smarter, Are You? Why Email Intelligence is Crucial to Marketing Success NOW

Date: 3/20/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Tom Sather, Senior Director, Research, Return Path

MODERATOR:
Anthony Salas, American Marketing Association

​Do you want to increase email response rates and campaign ROI? Are you campaigns ending up in the spam folder instead of the inbox?  How would you know? 

Open and click data only tell you who is reading your email.  Email intelligence tells you why your campaigns do/don’t perform by looking at deeper metrics, including inbox placement rates and campaign performance. 

In this webcast you’ll learn how to use email intelligence to:
 
  • Know if & why campaign performance is dropping
  • Know when your emails are landing in spam folders
  • Identify new trends and opportunities to stay relevant to your email subscribers
American Marketing Association

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