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Deliver Real-Time Content That's Proven to Work

Date: 2/28/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:



SPEAKERS:
Roger Brooks, CTO for Applications, HP Autonomy
Jenny Ryan, Director of Product Marketing, HP Autonomy

MODERATOR:
Anthony Salas, American Marketing Association

​Take the guesswork out of determining what works for your customers.  Learn how to automatically identify and deliver the most relevant content for real time display when engaging with your customers across different touch-points.

Join HP Autonomy CTO for Applications Roger Brooks as he explains how to leverage multi-channel marketing data (the “return signal”) to “personalize” customer experiences in real time.  By identifying and constructing contextual segments and understanding the relationships between them, marketers can more accurately serve their customers content that’s proven to be effective based on conversions and relevancy.  These insights are derived by combining the unstructured data generated through channels such as social media platforms with the structured data typically found in marketing data marts and transaction databases.

The result?  Reduced content creation and testing costs that keep your budget happy and a relevant, targeted experience that increases yield and customer loyalty. 
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