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Creating Products People Love

Date: 1/17/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Kevin Young, Managing Principal, Continuum

MODERATOR:
Anthony Salas, American Marketing Association

How do you create deep emotional connections between consumers and the products and services that they purchase?

Kevin Young has 20 years of experience designing product experiences and leads the Product Design Group at Continuum in Boston. Continuum has helped create thousands of successful products including the Swiffer for Proctor and Gamble. Kevin will share his insights on how designers have the unique ability to find the elusive intersection between unmet consumer needs and their subconscious desires.

Specifically, Kevin will:

  • Provide insights on how marketing and design teams can best work together to ensure success
  • Give a “behind the scenes” look at how designers come up with innovative new ideas
  • Discuss the origin of such product successes as P&G’s Swiffer and the OLPC – “Hundred Dollar Laptop”
  • Explain journey mapping and how it can be used to ensure all consumer touch points are addressed
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