Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. over 100% and smartphone penetration over 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results.
With the immediate access provided by the mobile channel offering, it is imperative that marketers are educated on the boundaries of compliance and consider them carefully in their campaigns. In 2012, Genesys | SoundBite advocated for our clients and the industry to secure a successful FCC declaratory ruling that drove clarity within the complex compliance landscape. Continued efforts like this will be necessary to remove ambiguity from this channel and provide more flexibility and opportunity for marketers using mobile in their strategies.
In this webcast, you will learn:
- Industry best practices for compliant and successful mobile marketing programs
- The keys to capturing, honoring, and increasing consumer opt-ins and preferences
- How the December 2012 FCC declaratory ruling clarifies text opt-out confirmations
- Innovative mobile strategies used by leading organizations that are effective and compliant