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Capitalizing on the Power of Big Data: Effectively Leverage Your Marketing Data to Discover New Insights and Drive Revenue Growth

Date: 3/28/2013


PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Dan Burke
, Vice President of eBusiness, HP Autonomy

MODERATOR:
Anthony Salas, American Marketing Association

Are you getting everything you can out of your marketing data?

The rapid explosion of Big Data is changing the landscape of marketing. 90% of data created today is now unstructured—and inherently more difficult to manage—coming from sources like social media, video, texts, audio, email and documents.

And this data is becoming so important for marketers, as it contains customer insight and growth opportunities that have yet to be identified. But due to its volume, type and speed of change, most companies are unable to address this valuable data and act on it.

Join us on this webcast and learn how you can easily leverage all forms of Big Data in real time to discover new customer insights and increase revenue.

Learn how you can easily:

  • Aggregate and manage Big Data from all channels
  • Process and extract meaning from all forms of Big Data
  • Gain valuable customer insight from unified data analysis
  • Discover and act upon emerging trends and opportunities

This webcast is complimentary. Reserve your spot now!