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Build the Right Foundation for Effective Digital Marketing – Best Practices in Web Content Management

Date: 3/14/2013


​PRESENTED BY:
American Marketing Association

SPONSORED BY:


AND

SPEAKERS:
Dennis Startsev, Senior Manager, Deloitte Consulting LLP
Tom Kessler, Manager, Deloitte Consulting LLP
Loni Kao-Stark, Director, Product and Industry Marketing, Adobe

MODERATOR:
Anthony Salas, American Marketing Association

​As today’s world becomes increasingly digital, marketing must evolve to meet the needs of the increasingly-connected consumer. Web content management is a central component of digital marketing platforms that forward-thinking organizations are leveraging to effectively transform their digital marketing. 

This webcast explains the role of web content management in the digital marketing infrastructure and explores best practices in three of the most essential yet complex aspects of modern web content management: localization, global operation, and personalization. 

Organizations building new digital marketing platforms or evolving existing ones can leverage lessons shared in this webcast to optimize their web experience management platforms as well as the content and user experiences these platforms deliver.
American Marketing Association

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