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The Big Leaps Every Marketer Should Take to Establish an Agile and Integrated Marketing Strategy

Date: 2/20/2013


​Presented by: American Marketing Association

Sponsored by:


Presenters:
Mark Battaglia, CEO, ThinkVine
Corinne Munchbach, Analyst, Forrester Research, Inc.

Moderator:
Alli Libb, American Marketing Association

​Today, no one doubts that new consumer media consumption and purchasing behavior across devices and channels is changing the marketing landscape. And, customer loyalty programs, Facebook campaigns, flash sales, online marketplaces, and more are creating an explosion in data. Some retails are embracing the change, while others are still operating with the same traditional marketing model. Fundamental shifts need to occur in how retailers are harnessing customer data to make better-informed decisions about cross-channel marketing strategies to reach, engage and convert target consumer groups.

This webcast will focus on three key areas:
  • Major trends occurring in the retail marketing ecosystem
  • Using customer data in smarter ways to understand cross-channel marketing effects
  • How to transform your marketing model to an agile, integrated planning process
American Marketing Association

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