Date: 3/1/2013
PRESENTED BY:American Marketing Association
SPONSORED BY:
SPEAKERS:Devin Parker, Senior Director of Enterprise Solutions, DomoDan Roden, Director of Experience, DomoMODERATOR:Anthony Salas, American Marketing Association
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Corporate marketing is undergoing a sea change in the way it operates and data is the key to that process. However, recent surveys indicate 70% or more of CMOs “feel ill-equipped to deal with the data coming at them from all directions.”Big data is fundamentally changing every aspect of the business world and with the deluge of data comes expectations that modern marketers become more data-driven.Join Domo and the American Marketing Association for an informative webinar exploring how new insights emanating from your own Big Data sources can lead to a dramatic increase in your organization’s marketing IQ.Discussion topics Include: