Every business that creates content for the mobile market knows that the platform is fragmented into hundreds of competing form factors and that, in this space, things change at a rate that makes marketers’ heads spin. So if you’re going to optimize your mobile landing pages to drive customer acquisition and conversion, you need to conduct A/B and multivariate (MVT) tests in ways that will accommodate the varying mobile page structure requirements without slowing down page load time.
Join Alicia Good, Subject Matter Expert for HP Autonomy Optimost, to learn how the mobile carrier SendMe Mobile, Inc. achieved a significant lift in conversion rates by using advanced MVT to better understand the behaviors of mobile site visitors. These tests were right-sized for the mobile footprint and followed industry-leading best practices developed by the HP Autonomy’s Optimost Managed Services team.
In this timely and informative webcast, you will learn how to:
- Realize significant increases in signups across carriers and device types;
- Gain invaluable visitor insights by testing to understand which mobile devices are used and how each visitor prefers to interact with mobile sites; and
- Discover what mobile visitors want most from their mobile experience.