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Next Practices Marketing Strategy: Aligning and Mobilizing Your Team to Excel

Date: 2/6/2013


PRESENTED BY:
American Marketing Association
 
SPONSORED BY:


SPEAKERS:
Scott Hamilton, President & CEO Executive Next Practices Institute, Co-Founder of Allign
Bryony Johnson, Client Services Director, Focus PR
 
 
MODERATOR:
Anna Carbonara, American Marketing Association
This highly interactive and motivating webinar is designed to help marketing leaders and business executives identify and eliminate the “status quo” organization thinking and team mindset that prevents true innovation and progress.
 
Using a unique and powerful method to take “best practices” to a new level, marketing leaders (both functional and industry specific) can learn how to collaborate, assess, prioritize and focus their teams to execute on winning strategic marketing initiatives. The session will also focus on how the marketing function can align their entire organization for buy-in, commitment and sustained implementation of all marketing initiatives.
 
This session will be supported by case studies of marketing strategies and team alignment techniques that are excelling in today’s turbulent, rapidly evolving and “noisy” environment.