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Align Marketing and IT to Drive Business Results

Date: 11/27/2012


​PRESENTED BY:
American Marketing Association

SPONSORED BY:



SPEAKERS:
Adele Sweetwood, Vice President of Marketing, SAS
Berni Mobley, Vice President of IT, SAS
Wilson Raj, Global Customer Intelligence Director, SAS

MODERATOR:
Anthony Salas, American Marketing Association
​Marketplace complexity is changing how the marketing and IT departments work together. Factors for marketing include the rise of digital channels and data-driven decision-making through analytics. Complexity for the IT department includes the big data realities of customer information, the acceleration of technology change and the explosion of options and vendors.

Both functions share the responsibility to manage these factors without impacting the customer experience. They also share a huge opportunity to create value for the organization by jointly addressing business issues at a more strategic level.

Tune in to this engaging discussion with executives from SAS, the world’s leader in business analytics, as they share their own experiences in aligning marketing and IT to drive business results.
American Marketing Association

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