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What You Need to Know About Event-Based Marketing in 2009 

Date/Time: 12/4/2008 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Infor

Speakers:
Tony Compton, Director, CRM Product Marketing,Infor
Anna Carbonara, Moderator, American Marketing Association

Once upon a time, you were excited about the promise of event-based marketing programs. You dreamt of the windfall returns, abundance of newfound customer loyalty, uncontrollable employee excitement and industry notoriety that your programs would bring.

But something happened along the way to marketing prosperity, didn’t it?

It’s quite possible you:

  • Conducted too many event-based programs
  • Own Marketing technology that can’t properly support your event-based efforts
  • Were out of sync with your customer base
  • Don’t know how to accurately measure performance

Get your event-based marketing programs lined-up for 2009!
In order to be wildly successful, your event-based campaigns must reach your customers at a time when your customers recognize the need for your products or services and are receptive to offers that will fulfill those needs. Your precision timing will greatly improve the effectiveness of your event-based marketing campaigns and will become the difference between success and failure.

Register Now! Attend an Infor CRM webcast that will outline what you need to know about successful Event-Based Marketing strategies in 2009.

Event-Based Marketing has proven to be a powerful way to maintain a customer dialogue and capitalize on meaningful moments and events within the customer lifecycle. This webcast will show you how to immediately reap the benefits of Event-Based Marketing while leveraging your current investments in previously built campaign features.

 

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